Petite Friture is an ethos brand. When Petite Friture was founded in 2009, it had no aesthetic manifesto; its methodology was born of intuition, fascination and conviction. Be that as it may, the aesthetic vision of Petite Friture is palpable : Petite Friture boldly asserts its own distinctive aesthetic and a keen take on contemporary design. But beauty, here, is merely a pretext. A pretext for an encounter that breathes optimism and freedom ; that is generous and daring, open and demanding. An encounter that resonates and uplifts.